The Social Media Specialist is responsible for creating, managing, and optimizing content across the organization’s social media platforms to build brand awareness, engage audiences, and support marketing objectives. This role combines creativity, analytics, and trend awareness to drive meaningful online conversations and measurable results.
Develop, plan, and execute social media content strategies across platforms (e.g., Instagram, Facebook, LinkedIn, TikTok, X)
Create engaging content, including posts, captions, stories, reels, and short-form videos
Manage daily posting, scheduling, and community engagement (comments, messages, mentions)
Monitor social media trends, platform updates, and competitor activity to keep content relevant
Track, analyze, and report on social media performance using analytics tools
Collaborate with marketing, design, and content teams to align social media with brand goals
Manage social media calendars and ensure consistent brand voice and visuals
Support paid social campaigns and influencer collaborations, when applicable
Respond to inquiries and feedback in a timely, professional manner
Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent experience)
2–4 years of hands-on social media management experience
Strong understanding of major social media platforms, algorithms, and best practices
Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout, Meta Business Suite)
Basic graphic design and video editing skills (Canva, Adobe, or similar tools preferred)
Excellent writing, storytelling, and communication skills
Creative mindset with strong attention to detail
Ability to manage multiple projects, deadlines, and campaigns simultaneously
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